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Ecover - Refill Station

Join the Refillution

  • Use it at Delhaize, Sainsbury's, AH

  • Bottles saved

Challenge What could in-store refill look like for Ecover?

Awareness of the issues single-use plastic poses on the planet has never been higher. Pushing fewer bottles into the world could be a great step forward. However, refill stations come with challenges regarding things like convenience and branding.

  • How might we elevate the experience to create the habit of refilling?
  • How can we ensure a ‘foolproof’ refill journey for first-time users?
  • What does the journey look like in a digitized shopper experience?
  • How might we nudge people into the refill behavior change?

Solution: Straightforward, intuitive and foolproof

The refill journey focuses on nudging shoppers to consider refill. It takes into account both low and high-tech refill machines. The experience is in any scenario straightforward, intuitive, and foolproof resulting in a solid foundation for durable consumer behavior change.

After the first pilots have successfully been installed, we can continue the innovation roadmap to support Ecover’s Refillution.

From behavioral insight, to in-store experience.

With behavioral, digital and product designers, the Made team designed a full flow. From the selection of the detergent all the way to the check-out and payment.

Customer journeys
Scenario mapping
Behaviour design
Mock ups
Digital design

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We’re the right kind of difficult

We take our partnership seriously, knowing when to excite and when to deliver.

  • Insight

    Understanding the user, the company and the market.

  • Ideate

    Generating relevant and impactful concepts.

  • Deliver

    Pixel perfect with a business rationale.

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