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Exciting opportunities

Starting up innovation? We help you identify those opportunities that make your business grow.

We help you turn abstract challenges into concrete product-candidates.

Our outside-in and inside-out methodologies make sure you look through the eyes of your most important stakeholders and help to frame opportunities within your business capabilities and targets.

Want to define your next project? Discover the challenges we've solved, the tools we used and the people you should involve.

Have a chat

Consumer Research: Simon Desmedt observing interpreters for Made

Define your project's opportunities

We challenge problems & identify opportunities to define projects that change markets.

This is how we make design choices that make a difference. Talk to our innovation experts or browse our strategy-expertises for inspiration:

  • User Behavioral Research

    Understand the job-to-be-done of your customer to build desirable and successful products. Have you seen how users interact with your product? We'll show you.

    What we do:

    • User-interviews and observations
    • Online surveys
    • Focus groups
    • Competition analysis
    • Target group analysis
    • Customer Journey
    • Persona’s
    • Stakeholder mapping
    • Touchpoint analysis
  • Product Strategy

    There are many decisions to make during a new product development project and you have to make sure that at each step you make the right one to launch a successful product.

    What we do:

    • The outside-in workshop
    • Stakeholder interviews
    • Innovation-capability audit
    • SWOT-analysis
    • Strategic fit
    • Problem-solution fit
    • Product-market fit
  • Business Strategy

    Identify new growth-models, by defining the optimal business context around new products.

    What we do:

    • Business model canvas
    • Value-proposition
    • Financial modeling
    • Business case mapping
    • SWOT analysis
    • Ansoff Matrix
    • Financial projections
    • Growth strategies
    • Blue ocean mapping
  • Portfolio Management

    Building a stand-alone product is one thing. Building a family of products over several years, ranging from low to high end is another.

    What we do:

    • Portfolio-mapping
    • Scenario-mapping
    • Brand equity
    • Design DNA
    • Concept product
    • Concept guard
  • Market Research & Trend Research

    Understand the context you're operating in: your competitive landscapes, societal trends and market sizes. Catch the right wave.

    What we do:

    • Trend research
    • Market size estimation
Made Designers collaborating on Polyvision Motif

We're the right kind of difficult.

We don't just inspire, we detect problems and solve them. Don’t be afraid to share your challenges with us. We will take you through the journey, from wherever we start.

Book a Chat

Get your project defined

Antwerp office

Klokstraat 12A
2600 Antwerp
Belgium
BTW BE0809.023.055

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